All Sweet articles
-
Product NewsScone wild: National Trust cakes and bakes to be made with 100% Wildfarmed flour
From July, all handmade cakes and bakes, including the National Trust’s iconic scones, will be baked using Wildfarmed regenerative flour and oats
-
Product NewsWaitrose revamps patisserie range with trend-led sweet treats
The retailer has added 16 new products to its patisserie range including crookies, loaded cookies, and croissant cubes, all priced between £1 and £2.40
-
Product NewsDelice de France unveils trio of Wildfarmed traycakes
Bakery supplier doubles its range of frozen traycakes made with Wildfarmed flour, embracing on-trend flavours such as dirty chai and matcha
-
InterviewKeep it simple: Cake Box CEO Sukh Chamdal’s top lessons for business
Chamdal shares the thinking behind his fast-scaling egg-free bakery brand – from simplifying operations to tapping into trends and meeting modern consumer expectations
-
Product NewsLoaded doughnuts, cookie cups, and deep-dish pizza: M&S unveils bakery range for summer 2026
Seasonal line-up spans M&S’ food stores and cafes, with nostalgia inducing doughnuts, indulgent cookie cups, and bakery-inspired beverages among the NPD
-
FeatureFrom indulgent innovation to grab-and-go: free-from cakes gear up for growth
Positive momentum has returned to the free-from cake category thanks to shifting consumer mindsets and bakers stepping up the quality and variety of their offerings
-
Product NewsSummertime sweetness: new biscuits, cakes, traybakes and more unveiled
A matcha flavoured chocolate biscuit, a Jaffa cake-digestive hybrid, and an indulgent strawberries & cream sandwich are among the new sweet bakery items hitting the UK market
-
InterviewMy Bakery Job: Mike Cutting, design & creative lead, Emmi Desserts UK
A successful food photoshoot takes time, trust, and collaboration, says Maidenhead-based Cutting, who is leading the creative direction of the sweet bakery manufacturer
-
NewsBiscuit specialist Phoenix Brands snapped up by Orchard Valley Foods
Ingredients supplier has strengthened its position within the sweet bakery inclusions category by acquiring Wolverhampton-based Phoenix Brands
-
FeatureFrom miso brownie to market expansion: Two Magpies builds on award-winning momentum
Following unprecedented success at Britain’s Best Cake 2026, the East Anglian business continues to expand its estate, grow sales, and enhance its offering, including through quietly free-from items
-
Product NewsTalking sweet: bakery brands unveil new cheesecakes, pastries, muffins, and cookies
Fruity cheesecakes, free-from doughnuts, pastries, and muffins, as well as cookies flavoured with a classic teatime treat are among the latest sweet bakery innovations
-
News‘Biggest ever year’ for Mr Kipling helps lift Premier Foods profits over £200m
Success in the bitesize bakery treats space, such as with the Mr Kipling Cake Bites, has led Premier Foods to better-than-expected profits in FY26
-
FeatureA new doughnut economy: bigger players, bold flavours, brighter outlook
After a turbulent 2025, the doughnut market is entering a more optimistic phase, with smarter scaling, standout innovation, and growing demand reshaping its future
-
Product NewsBuns, babka, and branded muffins among latest Country Choice NPD
A Raspberry & Mascarpone Crest, a Hazelnut & Chocolate Roll, a Caramel Babka and Double Chocolate Smores Cookie are among the innovations from the in-store bakery supplier
-
NewsBakers urged to ‘go big’ for National Doughnut Week 2026
Bakeries across the UK are being urged to get creative to help raise funds for charity The Children’s Trust by signing up for National Doughnut Week 2026
-
NewsNever enough cake: Finsbury Food Group renews Disney licensing collaboration
An extension to the 20-year collaboration between the bakery manufacturer and the entertainment conglomerate will enable development of more cakes inspired by beloved Disney characters and cinematic worlds
-
Product NewsBaker & Baker to take Cinnabon into UK in-store bakery
European bakery manufacturer has agreed a new licensing partnership with the global bakery brand which will see it launch Cinnabon branded products in the UK ISB market
-
NewsFinsbury Food Group acquires meringue specialist Flower & White
Based in Telford, the meringue and snacking bar specialist strengthens Finsbury’s position in the direct-to-consumer market
-
NewsAmbala Foods acquisition lifts Cake Box revenue over £60m
Egg-free cake specialist reports a 43% rise in turnover for its latest financial year, largely driven by the Ambala contribution but also continued estate expansion and enhanced omni-channel offerings
-
Product NewsSweet dreams: new pastries, cakes, tartlets and more rolled out by bakers
A chocolate caramel truffle cake, a flapjack-topped cinnamon bun, and a reduced-sugar cake bar are among the sweet innovations recently unveiled