Baking a fool of you: brands unveil unbelievable news on 1 April
A regenerative wheat crop circle, fish finger iced buns, and toast-scented hair gel have all been announced by bakeries and suppliers on this most suspicious day of the year
Délifrance unveils premium hot sandwich range of familiar favourites and artisan options
Bakery supplier is looking to tap into the renewed growth of the UK premium sandwich market with the likes of Ham Hock Sourdough Melts and Cajun Chicken Ciabattas
Rising costs force Routledges The Bakers to close all seven Carlisle shops
109-year-old bakery chain has decided to cease trading due to dramatic increases in business rates, wages, ingredients, and energy coupled with declining high street footfall
Emmi Group-owned dessert businesses brought under new brand identity
Swiss-based company has united its dessert manufacturers, including Mademoiselle Desserts and the English Cheesecake Company, under a single brand
Reports
Bakery NPD Guide 2026
Top Bakery Trends 2026
Bakery Market Report 2025
Bakery Retail Guide 2025
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Longer reads
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The Artisan Collective
Britain’s Best Artisan Bakeries 2026 revealed
The bakery community has spoken – these are the 13 best artisan bakeries in Britain as voted for by British Baker readers
My bakery job
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Events
Let them eat cake: meet the judges for Britain’s Best Cake 2026
Bread heads: meet the judges for Britain’s Best Loaf 2026
How Britain’s Best Cake and Loaf 2026 will be judged
Beetroot to brioche: looking back at Britain’s Best Loaf champions ahead of 2026 showdown
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Webinar
Webinar: How to bake on strength – enzyme solutions that keep dough in shape
If you want stronger dough and fewer headaches in real-world production, this session is for you.