Hovis relaunches ‘Strength Baked In’ ad in new £4m campaign
Rolling out from 1 September and running through to November, the 30-second creative is set reach 79% of main household shoppers nationwide
Bakery wholesaler Walker Humphrey unveils rebrand and new website
West Yorkshire-based business is also further expanding its product range with own-label jams, mincemeat, and preserves
Finsbury adds strawberry matcha flavour to Little Big Cake range
Inspired by matcha lattes, the cake features alternating vanilla and pink sponge, and is has been designed with Millennials and Gen Z consumers in mind
New leadership at Pret, Papa Johns, FitBakes, and more
Technology specialists, a production manager, and an international president are among the latest appointments in the baking industry and supporting sectors
Trends
GLP-1s, Gen Z, and drama: afternoon tea trends for 2026 and beyond
Meal deal maths: premiumisation, health, and all-day grazing change the equation
Sun, scrolling, and sweet treats: top bakery trends for summer 2026
Sarnie safari: discovering the trends driving out-of-home sandwich consumption
Botanicals, brews, and bold fruits: the flavour trends defining bakery in 2026
From Biscoff to Nutella: how big brands are powering bakery growth
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Longer reads
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Reports
Bakery Market Report 2026
Bakery NPD Guide 2026
Top Bakery Trends 2026
Bakery Retail Guide 2025
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My bakery job
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Events
Britain’s Best Cake 2026 winner revealed
Britain’s Best Loaf 2026 winner revealed
Full list of Britain’s Best Cake 2026 medal winners revealed
Full list of Britain’s Best Loaf 2026 medal winners revealed
Magic sponges and top frostings: photo gallery from Britain’s Best Cake 2025
Caught bread-handed: best moments from Britain’s Best Loaf 2026
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Webinar
Webinar: How to bake on strength – enzyme solutions that keep dough in shape
If you want stronger dough and fewer headaches in real-world production, this session is for you.