ASA upholds complaint on Yo! Sushi’s ad for KitKat cream puffs
The restaurant chain’s paid-for Instagram ad seen on 28 April 2026 promoted a limited-edition chocolate cream puff with KitKat finger made in collaboration with Nestlé UK for the Easter period
Co-op, Henllan, and Montana Bakery among speaker line-up for BSB autumn conference
The event, taking place on 15 October at Chesford Grange Hotel in Kenilworth, features a variety of topic-led sessions from baking industry experts
Foodservice operators urged to respond to zero hours consultation
Businesses including bakery cafes have until 25 August to make their voices heard on proposed changes to Employment Rights Act regarding zero hours contracts and shifts
Bako kickstarts product innovation via second Young Bakers initiative
The initiative returns with an even greater focus on commercial product innovation, giving two students the opportunity to turn consumer trends and creative ideas into product launches next year
Trends
GLP-1s, Gen Z, and drama: afternoon tea trends for 2026 and beyond
Meal deal maths: premiumisation, health, and all-day grazing change the equation
Sun, scrolling, and sweet treats: top bakery trends for summer 2026
Sarnie safari: discovering the trends driving out-of-home sandwich consumption
Botanicals, brews, and bold fruits: the flavour trends defining bakery in 2026
From Biscoff to Nutella: how big brands are powering bakery growth
- Previous
- Next
- Previous
- Next
Longer reads
- Previous
- Next
Reports
Bakery Market Report 2026
Bakery NPD Guide 2026
Top Bakery Trends 2026
Bakery Retail Guide 2025
- Previous
- Next
My bakery job
- Previous
- Next
Events
Britain’s Best Cake 2026 winner revealed
Britain’s Best Loaf 2026 winner revealed
Full list of Britain’s Best Cake 2026 medal winners revealed
Full list of Britain’s Best Loaf 2026 medal winners revealed
Magic sponges and top frostings: photo gallery from Britain’s Best Cake 2025
Caught bread-handed: best moments from Britain’s Best Loaf 2026
- Previous
- Next
Webinar
Webinar: How to bake on strength – enzyme solutions that keep dough in shape
If you want stronger dough and fewer headaches in real-world production, this session is for you.