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Bakery NPD Guide 2026

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NPD is crucial to bakery but the journey from idea to bestselling bake can be complicated as product developers must identify trends, overcome challenges, and understand processes along the way

Tesco - Representatives from companies joining third latest cohort of the Tesco Accelerator programme stand outside Tesco HQ in Welwyn Garden City, Herts.

Tesco calls on brands to join latest Accelerator Programme

2026-02-27T11:00:00+00:00

Retailer is looking for brands that demonstrate customer‑centric innovation, community & diversity, or planet‑first sustainability 

Getty Images - 2201104995 Alvaro Postigo

IGD relaunching student programme to address labour and skills gaps in food industry

2026-02-27T09:27:00+00:00

A new report from the Institute of Grocery Distribution has higlighted a growing risk to national food security as a result of labour shortages despite unemployment being on the rise

Tesco - Hot Cross Buns range 2026

Supermarkets unveil new hot cross buns for Easter 2026

2026-02-26T14:49:00+00:00

Dessert flavours continue to dominate the hot cross bun scene as retailers opt for indulgence, with tiramisu and cherry Bakewell among the prevalent flavours

World Foods Market - Female founders join the launch event of the new Buy Women Built campaign at World Foods Market's Kensington store

Women-built bakery brands showcased in campaign at World Foods Market

2026-02-26T11:11:00+00:00

Retailer has once again partnered with consumer movement Buy Women Built to celebrate female founders across the UK food and wellness industry, including those behind bakery brands

Events

  • Let them eat cake: meet the judges for Britain’s Best Cake 2026

  • Bread heads: meet the judges for Britain’s Best Loaf 2026

  • How Britain’s Best Cake and Loaf 2026 will be judged

  • Beetroot to brioche: looking back at Britain’s Best Loaf champions ahead of 2026 showdown

The Artisan Collective

Big Bear Bakery's counter freshly stocked with pastries, cookies and sweet treats

Britain’s Best Artisan Bakeries 2026 revealed

2026-01-28T08:00:00+00:00By

 The bakery community has spoken – these are the 13 best artisan bakeries in Britain as voted for by British Baker readers

Reports

  • Top Bakery Trends 2026

  • Bakery Retail Guide 2025

  • Bakery Market Report 2025

Webinar

A blonde, long-haired child eating bread

Webinar: How to bake on strength – enzyme solutions that keep dough in shape

2026-02-12T14:58:00+00:00This content is provided by

If you want stronger dough and fewer headaches in real-world production, this session is for you.