All Sourdough articles
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FeatureFrom Jeff to Austin Sours: bakers reveal their sourdough starter names
Bakers from across the country reveal what they have named their sourdough starters and why
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FeatureFlavour, farming, and flour power: sourdough trends in 2025 and beyond
Demand for sourdough products is intensifying, affording many opportunities for bakers to capture incremental sales growth
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NewsJason’s Sourdough ramps up NPD with unsliced whole boule
Geary’s Bakeries expands its fast-growing Jason’s brand with an unsliced version of its bestselling white sourdough loaf
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NewsBaltic Bakehouse enters liquidation after closing Liverpool sites
Sourdough specialist failed to keep up with mounting debts and decided to cease trading, making all staff redundant at its two retail locations and production site
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InterviewMy Bakery Job: Karen Walters, head of technical, Geary’s Bakeries
”Diversity is key” says Walters, who notes that while a specific role may be focused on one aspect of bakery, having exposure to all areas makes for a very rounded professional
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NewsLuke’s Bakery gains investors to help expand northeast wholesale business
Sourdough specialist welcomes backing from Pipers Crisps co-founders to support growth including a move into a new 6,500 sq ft production site in Brough, East Yorkshire
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Product NewsJason’s Sourdough butters up range with new crumpets
Fast-growing bread brand expands its range beyond loaves and rolls for the first time with the launch of new Proper Sourdough Crumpets
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NewsMeet the 2025 Baker of the Year finalists
A true passion for baking, exceptional technical skills, and a thorough understanding of customers’ needs are just some of the attributes displayed by the finalists
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Product NewsBrace’s Bakery unveils sourdough brand Ernest 100%
South Wales-based manufacturer is rolling out a four-strong line up including White, Malted Brown, Protein, and Crafted Rolls at regional Tesco and Asda stores
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Product NewsGail’s launches new heritage grain sourdough, crispbread, and shortbread
Bakery chain unveils three new bakes developed as part of its sustainability initiative ‘The Wheat Project’, with heritage wheat supplied by nine organic farmers across the UK
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NewsPret unveils new dine-in shop format featuring made-to-order bakery dishes
High street chain is trialling a more spacious layout at its new sites in Maidenhead and Broughty Ferry featuring an exclusive menu more attuned to relaxed, dine-in habits
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Product NewsJason’s Sourdough expands range with flavoured loaves and protein rolls
A fruit loaf and olive & basil loaf have been unveiled under a new range called ‘Creations’ while seeded protein rolls have been added under the Everyday line-up
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Product NewsFlavourful and sustainable bakes unveiled in Gail’s summer 2025 menu
High-end bakery chain has launched a new sourdough loaf along with seasonal sandwiches, savoury pastries, and sweet treats across its shop estate
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NewsJuvela launches gluten-free brand Oaf and £1.5m allergen-free site
New strategic retail-facing range featuring three gluten-free loaves and pizza bases has been rolled out at Tesco, while the manufacturer has opened a new production site in Pontypool
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NewsGeary’s Bakery opens £36m Leicester factory to meet demand for Jason’s Sourdough
The Glenfield site will double production capacity and create 380 new jobs as Geary’s looks to capitalise on demand for speciality bread with its Jason’s Sourdough brand and own-label products
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InterviewHow Jason’s Sourdough became Britain’s fourth biggest bread brand
Manufactured by Geary’s Bakeries, Jason’s Sourdough has become the UK’s fourth biggest bread brand in just five years with plenty more growth on the horizon
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NewsBread letter day: top photos from Britain’s Best Loaf 2025
Flick through photos captured from the recent competition held at the NEC Birmingham including live loaf judging and bakers celebrating with winners trophies
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Promotional featureWhy sourdough fits perfectly into the current consumer zeitgeist
Bakeries that are not already offering sourdough products could be missing an important source of revenue – as well as the opportunity to show consumers that they are in touch with current market trends, as Lesaffre explains.
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NewsFull list of Britain’s Best Loaf 2025 medal winners revealed
A Thai-inspired focaccia, Beetroot Multiseed Sourdough, and Miso & Sesame Loaf are among the medallists
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NewsBritain’s Best Loaf 2025 winner revealed
A lemon & Earl Grey brioche loaf by Kuma-San Bakehouse has taken home the title ahead of a record field of almost 200 entries