All NPD articles
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Product NewsNorthern Ireland’s Genesis Bakery brings Australian sweet treats to M&S
Magherafelt-based supplier has helped mark a UK retail first with its new range of Lamingtons, including Chocolate & Coconut and Caramelised Biscuit varieties
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FeatureFlavour, farming, and flour power: sourdough trends in 2025 and beyond
Demand for sourdough products is intensifying, affording many opportunities for bakers to capture incremental sales growth
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NewsJason’s Sourdough ramps up NPD with unsliced whole boule
Geary’s Bakeries expands its fast-growing Jason’s brand with an unsliced version of its bestselling white sourdough loaf
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Product NewsParty Rings and Guinness celebration cakes unveiled
Bakery manufacturers have launched new celebration cakes including a sharable version of a Party Ring biscuit and a Guinness-flavoured gift
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Product NewsGreggs unveils £5 lunchtime meal deal and new products for autumn 2025
Food-to-go giant adds main, drink, and side meal deal to its offering as it rolls out autumnal NPD including a Chicken Fajita Bake
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Product NewsTarts, toasties, and turkey curry pies: Tesco unwraps bakery range for Christmas 2025
Chocolate & Gingerbread S’mores Tarts, Turkey Curry Pies, Gingerbread Panettone, and Sticky Toffee Panettone Christmas Pudding are among the items to be unveiled for the festive season
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NewsInside Bako’s Young Bakers initiative to support future talent
Supplier partners with students at Coleg Cambria and Wrights to create three festive products, with a percentage of profits reinvested into a dedicated fund to support future talent
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Product NewsJason’s Sourdough butters up range with new crumpets
Fast-growing bread brand expands its range beyond loaves and rolls for the first time with the launch of new Proper Sourdough Crumpets
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Product NewsSeasonal twists, on-trend flavours, and brand tie-ups star in sweet bakery launches
Pumpkin Spice Crumpets, Tiramisu Loaf Cake, and Dubai Style Chocolate Baklawa are among the newest sweet treats unveiled by bakery brands
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Product NewsGenius launches clean label gluten-free loaves with no artificial ingredients
The Naturally Genius range, developed in collaboration with TV personality, singer and diagnosed coeliac Megan McKenna, comprises two bloomers and four sliced loaves
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FeatureBakery bulks up: why are protein and fibre the go-to claims right now?
Tapping into consumer demand for protein and fibre-enriched baked goods can prove fruitful for manufacturers, so what are businesses doing to grow in this space?
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NewsDeliveroo and The Felix Project partner on charitable bakery initiative
The online delivery platform has converted one of its dark kitchen units in London into a new space creating bread and healthier bakes from surplus fruit and veg to help tackle food insecurity
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Product NewsSubs, pinsa, and pizza: international bakery NPD hits UK shelves
From authentic Italian pizza and French country bread to New York deli sub rolls and spicy brioche buns, check out the latest savoury innovations launched into UK retail and foodservice channels
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Product NewsMorrisons expands in-store bakery line-up with new products
Giant bourbons, jumbo muffins, and filled croissants are among the latest items to hit its ISB and Cakeshop shelves as it looks to tap into on-trend flavours
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Product NewsMcVitie’s and Crosstown venture into ice cream with new products
McVitie’s Hobnobs and Milk Chocolate Digestive have been reinvented for the frozen aisles while Crosstown has created new menu items by combining its sourdough staples with ice cream
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NewsWenzel’s partners with Southern Co-op on first-ever franchise store
First store under the partnership between the family-owned bakery and convenience retailer is set to open in Guildford next month
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FeatureGlobal flavours and theatrics: afternoon tea trends in 2025 and beyond
The afternoon tea market is being infused with global flavours, premium bread carriers, and a spot of theatricality
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Product NewsSweet sensations: bakery businesses unveil indulgent new products
A chocolate bread roll, doughnuts flavoured with Caribbean fruit, and a range of summer cupcakes are among the new products hitting shelves
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NewsFinalists for New Bakery Product of the Year 2025 revealed
A dirty chai babka, meadow-inspired sourdough, and on-the-go spinach & feta rolls are among the six products battling it out for the trophy
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NewsTesco launches Birthday Cake Sandwich
The celebration sandwich features strawberry jam and a cream cheese filling between brioche-style bread, finished with rainbow sprinkles