All NPD articles
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OpinionCrossing the line? How hot cross buns became the seasonal sandwich carrier of choice
Hot cross buns are no longer just for toasting and buttering – bakeries, coffee chains and supermarkets are turning the Easter classic into a bold new sandwich carrier
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NewsCornish Bakery’s new concept blurs the lines between bakery and casual dining
Called Rise by Cornish Bakery, the new concept will be rolled out at larger sites in key locations and will serve a range of small plates as well as alcoholic beverages
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News‘Clean deck sliced white’ and shopping centres: Nick Ayerst on Gail’s plans for 2026
Managing director reveals Gail’s is looking to expand its presence in retail with a sliced white loaf while estate expansion will continue with new shopping centre locations on the horizon
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NewsHeyLo! makes debut in chilled bakery category with Planet Organic listing
Leeds-based functional bakery brand is launching four core products in a new chilled format across the health and sustainability-focussed retailer’s estate of eight London stores
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Product NewsBaking her day special: sweet treats launched for Mother’s Day 2026
From gorgeous biscuits and macarons to cakes zinging with springtime freshness, bakers have crafted a raft of sweet treats to mark Mother’s Day this year
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Product NewsM&S unveils new range of topped and deep-filled doughnuts
Building on last year’s success of its Chunked N’ Loaded Cookies, the retailer has launched a new four-strong range of ultra-indulgent doughnuts at in-store bakeries
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Product NewsJerk chicken, beef rendang, and double-sized pies: innovation for British Pie Week 2026
Globally-inspired recipes transposed into a pastry encased format are among some of the limited-edition pies launched for this week’s celebrations
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FeaturePastels, puddings, and playfulness: top bakery trends for Easter 2026 revealed
Pastels, puddings, and playfulness are among the top trends driving innovation this year as bakers look to secure their share of the season’s sales opportunity
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Product NewsHeavenly Desserts expands into retail with traybake range
Premium dessert parlour chain has unveiled a three-strong range of take-home traybakes based on its most popular flavours as part of a new retail strategy
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Product NewsHybrid hits and brand collabs lead latest sweet bakery launches
French toast waffles, cloud pancakes, and several collaborations with big chocolate brands are among the latest sweet bakery innovations
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InterviewMy bakery job: Danny Parsons, senior concept developer, Bells of Lazonby
“Working in the free-from space in particular is a food adventure” says Parsons, who helps create new free-from sweet bakery products for the We Love Cake brand
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Product NewsSupermarkets unveil new hot cross buns for Easter 2026
Dessert flavours continue to dominate the hot cross bun scene as retailers opt for indulgence, with tiramisu and cherry Bakewell among the prevalent flavours
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ReportsBakery NPD Guide 2026
NPD is crucial to bakery but the journey from idea to bestselling bake can be complicated as product developers must identify trends, overcome challenges, and understand processes along the way
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Product NewsGail’s wakes up to flavour this spring with new buns, cakes, and cookies
A Taleggio & Mushroom Savoury Bun, a Malted Chocolate & Stout Cake, and a filled cookie are the new seasonal bakery creations from the high street café chain
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NewsChocolate alternative Win-Win signs UK distribution deal and launches bake-stable chips
Exclusive partnership with ingredients supplier Keylink will see cocoa-free products distributed across the UK with a new range of chocolate chips unveiled for bakers
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NewsFinsbury Food Group creates innovation director role to shape investment strategy
Neil Rockliff, who previously oversaw NPD at Samworth Brothers and Greencore, will help align innovation strategy with investment planning at the manufacturer
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Product NewsPistachio doughnut kicks off NPD pipeline for Baker & Baker’s rebranded premium range
Relaunch of the sweet bakery manufacturer’s Black Label range aims to resonate more with retail and foodservice customers by tapping into social media-fuelled consumer trends
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Product NewsLovin’ from the oven: bakers craft new sweet treats for Valentine’s Day 2026
It’s all gone heart-shaped at bakeries across the country as they embrace the Valentine’s season with themed NPD
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NewsPoint74 and Mondra unveil new NPD and sustainability solutions for bakeries
One new tech platform helps SME food manufacturers develop and launch recipes faster and more effectively while the other measures and validates carbon footprint reductions
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Product NewsBooths aims to make café menus ‘irresistible’ with raft of new bakery items
Pistachio French Toast, an Eton Mess Filled Croissant, and a Chicken & Bacon Caesar Club are among the new bakery items recently launched at the high-end retailer’s cafés