All NPD articles
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Product NewsGriddle Bakery partners with Wildfarmed on new wholegrain banana pancake bites
The company’s latest frozen bakery NPD is set to launch in Ocado and Tesco, with a pack containing around 30 mini pancakes for breakfast and snacking occasions
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NewsThe Compleat Food Group unveils senior hires to support growth and innovation
Steve Challouma has started in his new role as the manufacturers’s first chief growth officer, while Jo Smith will become its chief product officer later this month
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Product NewsMini beef Wellingtons and amaretto mince pies: Co-op unveils Christmas 2026 bakery range
Bite-sized takes on British nostalgia and some global influences are featured in the Co-op line-up of new bakery items for Christmas
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Feature SynopsesJanuary 2027: Cake Trends Report
A closer look at the trends playing out on the UK cake market from wedding cakes to celebration cakes, lunchbox favourites, everyday treats, and more
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Product NewsChristmas bakery ranges 2026
Festive bakery offerings are being unwrapped by major retailers and brands as they look to spread comfort and joy to one and all this Christmas
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Product NewsPistachio panettone and langoustine en croutes: Sainsbury’s unwraps Christmas 2026 bakery range
The retailer has elevated classic festive bakery formats with the likes of on-trend pistachio, responsibly sourced seafood, and lashings of chocolate and caramel
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Product NewsBone appétit: sweet bakery treats launched for Halloween 2026
The graveyard full of innovations range from dastardly doughnuts and cursed cupcakes to spooky cookies, monstrous macarons, and bone-chilling biscuits
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Product NewsBooker rolls out new Fihka bakery range for café operators
Supplied ambient and offering an extended shelf life, the 20-strong range include cookies, mini cakes, mini loaf cakes, blondies, shortbread bars, cannoli, muffins, and more
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FeatureCake it 'til you make it: the social media cake trends that have lasting appeal
Viral cake trends can help provide a global shop window to what’s possible, but how do brands translate a social media phenom into real-world sales?
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Product NewsDelice de France unveils new seasonal treats and breads as Bridor updates pastries
Source: Delice de France Pistachio Croissant Frozen bakery suppliers Delice de France and Bridor have expanded or upgraded their product ranges to help drive sales and make operations easier at retailers, coffee shops, delis, hotels, and more. The Autumn/Winter 2026 catalogue from Delice de France contains new ...
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NewsLast chance to register for bakery reformulation webinar
Make sure to sign up for British Baker’s free webinar, which will be broadcast at midday tomorrow (13 October), featuring a panel of expert speakers
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NewsDeals on meals: bakery brands unveil new product listings and partnerships
New supply deals have been secured for products ranging from French pastries, Italian breads and Basque cheesecakes, to British-style cakes, pies, and pasties
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Partner featureWhat next for premium snacks as they address on-the-go indulgence?
With consumers changing their habits on traditional meal times, snacking has become the new brief for bakery retailers. So what can they do to meet shoppers’ evolving needs?
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InterviewMy Bakery Job: Jennifer Rinkoff, head of NPD and marketing, Rinkoff Bakery
Rinkoff was the first female to enter management at the fifth-generation family business in East London, and has battled through to modernise its product and marketing strategies
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NewsSpell of good health: Abra-ca-Debora reformulates pancake range to be HFSS compliant
The reformulation has helped deliver 6% fewer calories, 10% less fat, 11% less salt, and 40% less saturated fat, whilst boosting fibre content by 113%
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NewsThe right tools: suppliers launch new equipment for bakery firms
From creating and scanning QR codes, to logging internal temperatures and printing edible cake toppers, the latest bakery equipment offer a variety of solutions
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Product NewsLobster vol au vents and pistachio mince pies: Waitrose reveals Christmas 2026 bakery line-up
The retailer has blended nostalgia with global flavours and luxurious ingredients for its bakery line-up for the festive season
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NewsOne week left to sign up for bakery reformulation webinar
Taking place at midday on Tuesday 13 October, the webinar will see experts from Waitrose, Finsbury Food Group, FDF Scotland, and Lumina Intelligence discuss the key influences and challenges behind bakery reformulation in 2026
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Product NewsRoberts Bakery launches new sliced sourdough loaf
The launch of the 550g tin loaf marks the first piece of NPD from the Cheshire-based brand since it was rescued via a pre-pack deal by Boparan Private Office last October
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NewsUnstable health policy deterring food innovation investment, research finds
A recent survey has found 69% of food manufacturers saying greater regulatory certainty would help support their ability for further healthier product innovation projects