All NPD articles
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NewsPut your products to the test at the Baking Industry Awards 2025
Celebrate the innovative thinking and effort of your bakers and product developers by entering one of the three product categories at the Baking Industry Awards this year
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OpinionWhat the M&S ‘only 5 ingredients’ rolls mean for bakery and the UPF debate
M&S has unveiled white rolls containing five ingredients – a fact declared on front of pack. Why has this garnered so much attention and what does it tell us about M&S’ views on the UPF discussion?
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Product NewsChicks away: retailers unveil bakery ranges for Easter 2025
Retailers have revived British classics, embraced Italian tradition, and gone all in on chocolate as part of bakery ranges for Easter 2025
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Product NewsDessert developments: bakers launch new pastries, doughnuts, cakes, and more
On-trend pistachio croissants, makeup-themed doughnuts, and Biscoff sauce drizzled pretzel bites are among the latest sweet innovations unveiled by bakery brands
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Product NewsBake her day: new sweet bakery treats rolled out for Mother’s Day 2025
The giftable NPD set to make mums smile on 30 March ranges from Raspberry & Elderflower cake to free-from doughnuts, flower-topped cupcakes, and botanical macarons
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Product NewsLunch munchies: Tesco unveils new takeaway-inspired wraps and sandwiches
Southern Fried Chicken, Doner Kebab, Tandoori Chicken, and Salt & Pepper Chicken are among the new fillings of the limited-edition mains for meal deals
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FeatureWhat are the top trends in bakery this Easter?
Dessert-inspired and pre-filled hot cross buns are among the rising bakery trends for Easter alongside pastel colours and international formats
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Product NewsOle & Steen unveils baguettes, toasties, cakes, and pastries for spring 2025
A Chicken & Coleslaw Toastie, a Feta, Za’atar & Honey Danish, and a Lemon Meringue Tart are among the new limited-edition seasonal options at the Danish bakery chain
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NewsEntries open for the coveted Baking Industry Awards 2025
Does your team deserve recognition? Is your manufacturing operation a step above the rest? Are you a bakery star on the rise? Then be sure to enter the Baking Industry Awards 2025
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Product NewsSupermarkets unveil new hot cross bun flavours for Easter 2025
Tiramisu, rhubarb & custard, apple crumble, and chocolate & caramel are among some of the new flavours of hot cross buns to be rolled out for Easter 2025
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NewsFlake Bake launches Jamaican Chicken Patty in Aldi as sales top one million
Jamaican patty specialist expands its range with a new chicken variety after enjoying remarkable success with its original Beef Patty at the discounter
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Product NewsCosta brings vibrancy to spring 2025 with fresh sweet bakery treats
A luxurious sandwich cookie, a fruity cake, and an Easter-themed biscuit are the brand-new items rolled out by the coffee chain in its latest seasonal menu
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Product NewsBakers cut to the crust with innovations for British Pie Week 2025
Pork & chutney, vintage Cheddar, Wagyu beef, and lobster are among the indulgent fillings showcased in new pastry creations as part of this year’s celebrations
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FeatureBaking smart: how AI is powering up operational improvements in 2025
Businesses big and small can adopt machine learning models to help with a multitude of tasks spanning the entire supply chain as well as production
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Product NewsBridor unveils six-strong Viennese vegan pastry range
Range includes a vegan croissant, pain au chocolat, and orange & hazelnut crown which have been made with plant-based margarine and French flour
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ReportsBakery Retail Guide 2025
A comprehensive guide to marketing, customer service, packaging, and technology in the bakery retail sector, coupled with real-life examples of great branding, shop design, staff training, and more
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Product NewsSweet innovations: biscuits, doughnuts, cakes, and buns unveiled
Filled ring doughnuts, a cocktail-inspired roulade, and a trio of cream buns are among the latest sweet treats unveiled by the nation’s bakers
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Product NewsAbsolutely crackers: trio of savoury biscuits and snacks unveiled
Limited-edition Mini Cheddars, functional crackers, and wholesome handmade breadsticks are among the latest savoury launches to hit the snacking aisles
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FeatureKeeping it sweet: how are bakeries approaching sugar reduction?
With the next raft of HFSS regulations due to come into force on 1 October 2025, what steps are bakeries taking to reduce the sweet stuff? And do consumers want lower sugar sweet treats?
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Product NewsHeart baker: doughnuts, cakes, biscuits and more for Valentine’s Day 2025
An amorous array of limited-edition launches has been unveiled by bakers across the country to help treat bakery lovers during the most romantic time of the year