All Marketing articles
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NewsThe Compleat Food Group rebrands to reflect values and momentum
PAI Partner-owned business has made the biggest change to its brand identity since its formation in 2021 including a redesigned logo, refreshed imagery, and new colour palette
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OpinionSecret filming and online abuse: is there a dark side to bakery tourism?
British Baker editor Amy North questions whether the rise of bakery tourism, spurred on by social media, is putting staff in harm’s way
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Product NewsHiggidy rolls out new pack design across range
Packaging aims to reflect the ‘warm, cheerful, and vibrant’ feel of the savoury pastry brand while showcasing its use of wholesome ingredients
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NewsFinalists for Bakery Brand of the Year 2025 revealed
Top-notch products, innovative marketing, excellent in-store execution and engaging social media content are among the areas that the finalists excel in
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NewsDeli Kitchen partners with charity to educate children about food
Workshops will use Deli Kitchen breads to introduce children to foods such as rainbow wraps and Greek flatbreads
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NewsMcGhee’s second only to Irn Bru in Scottish brands ranking
Sales of soft white rolls and potato scones are among the products driving McGhee’s performance
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NewsTesco launches Birthday Cake Sandwich
The celebration sandwich features strawberry jam and a cream cheese filling between brioche-style bread, finished with rainbow sprinkles
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NewsBread Ahead partners with Zapp for deliveries across London
London consumers will be able to order Bread Ahead products including croissants, cookies and sourdough loaves for delivery in minutes, 24/7 using the Zapp app
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NewsDawn Foods starts search for 2026 student ambassadors
Bakery ingredients manufacturer is on the hunt for ambassadors who will gain hands-on work experience with the firm, including recipe and new product development
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NewsBakeries missing out by not using fibre claims on pack
Fibre claims have topped protein ones in new bakery launches over the past five years, but some retailers are missing out by not flagging the nutritional claims to consumers
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NewsContestants wanted for Bake Off: The Professionals 2026
Professionals with a ‘real passion for pastry’ are being urged to apply for the next series of the TV show, due to air in 2026
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NewsAnt and Dec become shareholders of frozen dough firm
Famous TV presenting duo have joined Northern Dough Co’s founders Amy and Chris Cheadle as it gears up for growth
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NewsGreggs named UK's strongest brand in 2025
Bakery chain improves on its second placing in last year’s brand strength ranking list of UK companies, calculated and published by valuation consultancy Brand Finance
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NewsClive’s Purely Plants invests £650k in Dartmouth site upgrades and first TV ad
Vegan bakery specialist has installed a new pie line, external freezer, and engineers workshop to help increase capacity at its 15,000 sq ft site, whilst launching a new brand marketing campaign
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NewsYorkshire Baking Company unveils first-ever on-pack promo
The Bradford-based bakery is bringing back two limited-edition Mega Loaf flavours for the promotion
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NewsBiscuiteers secures distribution deal with Moonpig
The two businesses are developing a range of year-round gifting products
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NewsKingsmill drops wholegrain nutritional claim for 50/50 loaves in marketing
Bread brand has removed a marketing claim that its 50/50 loaf contains ‘50% of your daily wholegrain in 2 slices’ following a complaint by the Real Bread Campaign to the ASA
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Product NewsOggs launches first celebration cakes and new lines amid brand refresh
New Zesty Lemon Cakes, Mega Birthday Cupcakes, Afternoon Tea Cakes, and Rich, Velvety Chocolate Fudge Cake have been unveiled by the plant-based bakery brand
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Product NewsNew York Bakery launches bagel range with added functional benefits
Grupo Bimbo-owned bagel brand rolls out new Lighter, Fibre Plus, and Protein Boost variants along with its biggest marketing push since 2020
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NewsHFSS advert ban delayed until 2026
The ban will not take UK-wide effect from 1 October 2025 as previously announced, although many online platforms and publishers have agreed to stick to the original timeframe