All Finished Goods articles
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OpinionCrossing the line? How hot cross buns became the seasonal sandwich carrier of choice
Hot cross buns are no longer just for toasting and buttering – bakeries, coffee chains and supermarkets are turning the Easter classic into a bold new sandwich carrier
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NewsCornish Bakery’s new concept blurs the lines between bakery and casual dining
Called Rise by Cornish Bakery, the new concept will be rolled out at larger sites in key locations and will serve a range of small plates as well as alcoholic beverages
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FeatureBig fillings, bold flavours, better carriers: the new rules of the premium sandwich market
Britain’s love of sandwiches is entering a new era, with premium formats surging as shoppers seek fresher ingredients, craft carriers, and indulgent flavours. Here’s what’s driving the boom
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NewsHeyLo! makes debut in chilled bakery category with Planet Organic listing
Leeds-based functional bakery brand is launching four core products in a new chilled format across the health and sustainability-focussed retailer’s estate of eight London stores
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Product NewsBaking her day special: sweet treats launched for Mother’s Day 2026
From gorgeous biscuits and macarons to cakes zinging with springtime freshness, bakers have crafted a raft of sweet treats to mark Mother’s Day this year
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Product NewsChicken Kiev pie crowned ultimate champion at British Pie Awards 2026
Made by Wigan-based Baldy’s Pies, the savoury creation beat a record number of entries to take home the crown
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Product NewsM&S unveils new range of topped and deep-filled doughnuts
Building on last year’s success of its Chunked N’ Loaded Cookies, the retailer has launched a new four-strong range of ultra-indulgent doughnuts at in-store bakeries
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Product NewsJerk chicken, beef rendang, and double-sized pies: innovation for British Pie Week 2026
Globally-inspired recipes transposed into a pastry encased format are among some of the limited-edition pies launched for this week’s celebrations
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Product NewsHeavenly Desserts expands into retail with traybake range
Premium dessert parlour chain has unveiled a three-strong range of take-home traybakes based on its most popular flavours as part of a new retail strategy
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Product NewsHybrid hits and brand collabs lead latest sweet bakery launches
French toast waffles, cloud pancakes, and several collaborations with big chocolate brands are among the latest sweet bakery innovations
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NewsTesco calls on brands to join latest Accelerator Programme
Retailer is looking for brands that demonstrate customer‑centric innovation, community & diversity, or planet‑first sustainability
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Product NewsSupermarkets unveil new hot cross buns for Easter 2026
Dessert flavours continue to dominate the hot cross bun scene as retailers opt for indulgence, with tiramisu and cherry Bakewell among the prevalent flavours
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Product NewsGail’s wakes up to flavour this spring with new buns, cakes, and cookies
A Taleggio & Mushroom Savoury Bun, a Malted Chocolate & Stout Cake, and a filled cookie are the new seasonal bakery creations from the high street café chain
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NewsGinsters unveils £4m extension of marketing campaign including new TV ad
Samworth Brothers-owned brand has launched a new creative for its ‘Taste The Effort’ campaign, which helped increase relevance for the savoury pastry category
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FeatureClean labels, fibremaxxing and a market reset: what’s next for wrapped bread?
The nation’s appetite for bread is thriving with an extra £160m spent on wrapped bread over the past year. So, what’s driving the growing appetite?
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NewsThere’s now one more week to enter Britain’s Best Cake 2026
Entries are closed for Britain’s Best Loaf following a phenomenal surge in interest, but there’s still time to get your cakes in front of our expert panel of judges
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NewsGenesis Bakery agrees Northern Ireland distribution deal with Brennans
Magherafelt-based Genesis will leverage its local distribution network across Northern Ireland to deliver a selected range of Brennans bread products made at its Dublin factory
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WebinarsWebinar: How to bake on strength – enzyme solutions that keep dough in shape
If you want stronger dough and fewer headaches in real-world production, this session is for you.
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Product NewsPistachio doughnut kicks off NPD pipeline for Baker & Baker’s rebranded premium range
Relaunch of the sweet bakery manufacturer’s Black Label range aims to resonate more with retail and foodservice customers by tapping into social media-fuelled consumer trends
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NewsWarburtons looks towards family succession in new ad starring Morgan Freeman
New ad campaign celebrates the 150th anniversary of the Bolton-based bread brand as it looks towards passing on management to the sixth generation of family members